UNFORGETTABLE RIFFS
A viral tribute-video directed to AC/DC's Malcolm Young and delivered by the power of fans on social networks.
A viral tribute-video directed to AC/DC's Malcolm Young and delivered by the power of fans on social networks.
AC/DC’s guitarist Malcolm Young has been diagnosed with dementia and left the iconic band he cofounded 40 years ago for being unable to remember riffs and songs he created himself. As fans, we decided to show Malcolm that though he may come to forget the world, the world will never forget him. We took his music to real people who suffer from the same disease. In less than 6 days, we reached more than 72 million people in over 153 countries.
Only 11 hours after our post, the video reached Malcolm’s family being shared
by his son Ross Malcolm Young.
by his son Ross Malcolm Young.
