Hi stranger ;)
Welcome to my book.
Welcome to my book.
My name is Maicon, but you can say Michael that is almost the same.
I'm a Creative Director (Copy) with over 15 years of experience. Throughout this time, I've worked with major brands such as: Burger King, KFC, Peperidge Farm, CitiBank, Mondeléz, Kellogg’s, Pepperidge Farm, Coca-Cola, Heineken Group, Volvo, BMW, Motorola, Whirlpool, Allianz, Dove, Citi Bank, Nestlé, Siemens, Unilever, and P&G.
I've also worked for some of the world's top ad agencies, such as: Leo Burnett, Havas Chicago, DAVID Brazil, Africa DDB, Ogilvy & Mather, Grey Brasil, FCB, Mood TBWA and Dm9DDB.
My work has been recognized at leading global award festivals, including: Cannes Lions, D&AD, One Show, Clio, El Ojo, the Wave Festival, and Lürzer’s Archive. I also think that I'm a good singer, but... never mind.
ACHIEVEMENTS
2026 AdAge - 92 Creatives to Watch
2025 ADWEEK Agency All-Stars List Winner
Greencard holder
Top 100 Copywriters by D&AD 2023
Mentor at M.AD - Miami Ad School
New York Festival - PHNX Jury Member 2023
Father of Nina and Luke, 2 insane puppies
CONTACT
maiconsilveira@gmail.com
MY RECOGNITIONS
CANNES LIONS
Silver - Direct - Inheritance Pass
Silver - Creative Commerce - Inheritance Pass
Silver - Cyber - School Zone Radio
Silver - Cyber - Mutant Font
Bronze - Cyber - Mutant Font
Shortlist - Digital Craft - Fiiiiinger Lickin’ Good
Shortlist - Brand Experience - Saucy Nuggets Dispensary
Shortlist - Direct - Inheritance Pass
Shortlist - PR - Inheritance Pass
Shortlist - Sustainable Development Goals - Inheritance Pass
Shortlist - Brand Experience & Activation - Blank Whopper
Shortlist - Brand Experience & Activation - Blank Whopper
Shortlist - Direct - Blank Whopper
Shortlist - Direct - Blank Whopper
Shortlist - PR - Blank Whopper
Shortlist Social & Influencer - Blank Whopper
Shortlist - Promo - Mutant Font
Shortlist - Press - Print Cow
Shortlist - Design - Mutant Font
Shortlist - Cyber - Unforgettable Riffs
Shortlist - Cyber - YouMSG
CLIO AWARDS
Silver - Public Relations - Inheritance Pass
Silver - Public Relations - Inheritance Pass
Silver - Creative Commerce - Inheritance Pass
Silver - Film (music) - Unforgettable Riffs
Bronze - Creative Commerce - Fiiiinger Lickin’ Good
Bronze - Creative Business Transformation - Inheritance Pass
Bronze - Direct - Inheritance Pass
Shortlist - Direct - Inheritance Pass
Shortlist - Direct - Fiiiiinger Lickin’ Good
ADC
Silver - Interactive - Fiiiiiinger Lickin’ Good
Bronze - Artificial Intelligence - Fiiiiiinger Lickin’ Good
Bronze - Advertising - Saucy Nuggets Dispensary
EFFIE AWARDS
Grand Effie (USA) - Blood Appétit
Grand Effie (USA) - Blood Appétit
Gold (USA) - Industry - Blood Appétit
Silver (USA) - Experiential Marketing - Blood Appétit
Finalist (USA) - Business Achievement - Blood Appétit
THE WEBBY AWARDS
Gold - Social, Food & Drink - Saucy Nuggets Dispensary
Nominee - Advertising, Media & PR, Best Event Activation - Saucy Nuggets Dispensary
Nominee - Advertising, Media & PR, Installation or Experience - Saucy Nuggets Dispensary
Nominee - Social, Best Use of AI - KFC “Fiiiiinger Lickin’ Good”
Honoree - Advertising, Media & PR, Best Shopping or Social Commerce Campaign - Tillamook iScreen
ANDYS
Gold - Idea - Burn That Ad
Bronze - media - Donate your view
Gold - Bravery - Impossible Combo
Gold - Idea - Impossible Combo
THE DRUM AWARDS
Best Future Proofing - Inheritance Pass
NEW YORK FESTIVAL
Silver - Sustainable Commerce - Inheritance Pass
CAMPAIGN US BIG AWARDS
Nonprofit - Inheritance Pass
ONE OF THE TOP 25 BEST STORIES OF 2019 ADWEEK
BK Injuries - Top 12
D&AD
Yellow Pencil - Commerce - Inheritance Pass
Wood Pencil - Innovative Use Of Radio - School Zone Radio
Wood Pencil -Digital Marketing - Mutant Font
Shortlist - Commerce - Inheritance Pass
Shortlist - Direct - Inheritance Pass
ONE SHOW
Silver - Direct - Inheritance Pass
Merit - Direct Marketing - Fiiiiinger Lickin’ Good
Merit - Branded Entertainment - Saucy Nuggets Dispensary
Merit - Experiential & Immersive - Saucy Nuggets Dispensary
Shortlist - Sustainable Development Pencil - Inheritance Pass
Shortlist - Creative Effectiveness - Inheritance Pass
Shortlist - Green Pencil - Inheritance Pass
Shortlist - Direct - Inheritance Pass
Shortlist - Direct - Sprite Spicy
Shortlist - Creative Use of Technology - Tillamook iScreen
Shortlist - Experiential & Immersive - Tillamook iScreen
Shortlist - Branded Entertainment - Finger Lickin’ Good
Shortlist - Interactive, Online & Mobile - Finger Lickin’ Good
Shortlist - Social Media - Finger Lickin’ Good
Shortlist - Creative Use of AI - Finger Lickin’ Good
Shortlist - OOH - Finger Lickin’ Good
Shortlist - Creative Use of AI - Finger Lickin’ GoodShortlist - Out of Home - Experiential & Installations - Saucy Nuggets Dispensary
LUSOS AWARDS PORTUGAL
Gold - Outdoor - The Original Pocket Books
LÜRZER'S ARCHIVE
Featured - BK INJURIES
B9
Grand Prix by Popular Elect
ESTADÃO CHALLENGE
Campaign of the year BK 2019
PROFISSIONAIS DO ANO - Brazil
Finalist - Blank Whopper
LIA AWARDS
Gold - Direct - Fiiiiiinger Lickin’ Good
Silver - Transformative Business Impact - Inheritance Pass
Bronze - Evolution: Creativity in Commerce - Inheritance Pass
Shortlist - Non-Traditional: Creativity in Commerce - Inheritance Pass
Shortlist - Transformative Business Impact - Inheritance Pass
Shortlist - Transformative Business Impact - Inheritance Pass
WAVE FESTIVAL
Gold - PR - Blank Whopper
Silver - Social Change - Blank Whopper
Silver - Digital - Mutant Font
EL OJO FESTIVAL
Silver - PR - BLANK WHOPPER
Silver - Digital - Mutant Font
Bronze - Design - JudoType
Bronze - e-signature
AD STARS
Silver - media - Donate your view
Bronze - media - Donate your view
